Do you know:

•  Which 20% of your Products are unprofitable or marginally profitable?
• Which activities makes them unprofitable?
• If your marketing program is aimed at unprofitable products?
• if your largest volume products are really your biggest loses?

Do you have an Activity Based Costing system to answer these questions or are you 20 years behind and still using an inaccurate traditional allocation system?

 Product Profitability Articles

• A Pointed Lesson About Product Features by Marc Abrahams Harvard Business Review Mar 2006
• Defeating Feature Fatigue Roland T. Rust , Debora Viana Thompson, Rebecca W. Hamilton Harvard Business Review Feb 2006

Call John Antos or Jim Brimson at 972-980-7407 to find out how Product Profitability analysis will help you understand and then take correct action to reach your goals.