What Is Customer Segmentation?

Customer segmentation is simply grouping your customers in useful ways for purposes of

• pricing
• assigning to distribution channel (e.g., sales person, national account, internet, phone sales)
• determining profitability
• determining products/services to sell them

How Should You Segment Your Customers?

Divide customers 

• by size
• by how much they buy from you
• by industry
• by method of selling to
• by method of delivering to

Determine Customer Profitability

Using Activity Based Costing determine profitability of each customer segment. Then decide what action is necessary.

Call John Antos at 972-980-7407 to find out how Customer Segmentation and Profitability analysis can improve your operations.