Price Pricing
Pricing correctly will make a difference in your success.
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Price and Pricing Decisions are Critical To good Business Management

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Setting the optimal price and making correct pricing decisions is critical to any company's success.

Understanding your cost is important  because you don't want to set your price below your cost. However, you may knowingly set your price below or at cost in order to induce customers to come to your location or to try your product or service.

If you set your price too high you will discourage sales unless your product or service is inelastic.

If you set your price to low you can create a price war where no company wins because no one can make a profit at such a low price. If you set your price too low, then your organization is giving up revenue and profit they could have had.

Market sets the price and you need to produce the product or service below that price, outsource parts, or stop selling it.

Pricing Articles:

  • How to Stop Customers from Fixating on Price Marco Bertini and Luc Wathieu Harvard Business Review May 2010
  • Slicing and Dicing Your Pricing Rebecca Hamilton and Joydeep Srivastava Harvard Business Review Jan-Feb 2010
  • Don't Be Undersold! Jan-Benedict E.M. Steenkamp and Nirmalya Kumar Harvard Business Review Dec 2009
  • Charge What Your Products Are Worth Venkatesh Bala and Jason Green Harvard Business Review Sep 2007
  • How Low Will You Go? Mary Edie Mobley and John Humphreys Harvard Business Review Apr 2006
  • Your Loyalty Program Is Betraying You Joseph C. Nunes and Xavier Dr Harvard Business Review Apr 2006
  • Six Sigma Pricing ManMohan S. Sodhi and Navdeep S. Sodhi Harvard Business Review May 2005

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Price Pricing
Gross Profit Margin Ration
Net Profit Margin Ration

Channel Costing
Channel Profitability

Customer Costing
Customer Profitability

Product Costing
Product Profitability

Service Costing
Service Profitability

SKU Costing

SKU Profitability

Contact us how we can assist you with pricing decisions in order to reach your goal

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Dallas, TX 75248


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