What Is Customer Segmentation?

Customer segmentation is simply grouping your customers in useful ways for purposes of

• pricing
• assigning to distribution channel (e.g., sales person, national account,internet, phone sales)
• determining profitability
• determining products/services to sell them

How Should You Segment Your Customers?

Divide customers 

• by size
• by how much they buy from you
• by industry
• by method of selling to
• by method of delivering to

Determine Customer Profitability

Using Activity Based Costing determine profitability of each customer segment. Then decide what action is necessary.

Call Jim Brimson or John Antos at 972-980-7407 to find out how Customer Segmentation and Profitability analysis can improve your operations.