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  • Amram, Martha and Nalin Kulatilaka, "Disciplined Decisions: Aligning Strategy With the Financial Markets", Harvard Business Review, January-February 1999, p.95.
  • Brandenburger, Adam M. and Barry J. Nalebuff, "The Right Game: Use Game Theory to Shape Strategy", Harvard Business Review, July-August 19995, p. 57
  • Campbell, A., M. goold, and M. Alexander, "Corporate Strategy: the Quest for Parenting Advantage", Harvard Business Review, March-April 1995, p. 120.
  • Campbell, Andrew and Marcus Alexander, "What's Wrong With Strategy", Harvard Business Review, November-December 1997, p. 42.
  • Christiansen, Clayton M., "Making Strategy: Learning By Doing", Harvard Business Review, November-December 1997, p. 141.
  • Collins, James C. and Jerry I. Porras, "Building Your Company's Vision", Harvard Business Review, September-October 1996.
  • Collis, David J. and Cynthia A. Montgomery, "Creating Corporate Advantage", Harvard Business Review, May-June 1998, p. 70.
  • Courtney, Hugh, Jane Kirkland and Patrick Viguere, "Strategy Under Uncertainty", Harvard Business Review, November-December 1997, p. 66.
  • Drucker, Peter F., "The Theory of Business", Harvard Business Review, September-October 1994, p. 95.
  • Dunn, Gary & Chuck Hui, "Insurance 2000: Translating Strategy into Results", E&Y Insurance Executive Report, Winter 1995-96.
  • Evans, Philip B. and Thomas S. Wurster, Strategy and the New Economics of Information, Harvard Business Review, September-October 1997, p 70.
  • Garvin, David A., "Leveraging Processes For Strategic Advantage: Roundtable with Xerox's Allaire, USAA's Herres, SmithKline Beechmans Leschly, and Pepsi's Weatherup", Harvard Business Review, September-October 1995, p. 76.
  • Gadiesh, Orit and James L. Gilbert, "Profit Pools: A Fresh Look At Strategy", Harvard Business Review, May-June 1998, p. 139.
  • Gadiesh, Orit and James L. Gilbert, "How to Map Your Industry's Profit Pool", Harvard Business Review, May-June 1998, p. 149.
  • Grant, Alan W.H. and Leonard A. Schlesinger, Realize Your Customers' Full Profit Potential", Harvard Business Review, September-October 1995.
  • Hagel, John III and Marc Singer, "Unbundling the Corporation", Harvard Business Review,  March-April 1999, p.133.
  • Hamel, Gary, "Strategy As Revolution", Harvard Business Review, July-August 1996, p.69.
  • Hamel, Gary and C.K. Prahalad, "Strategy as Stretch and Leverage", Harvard Business Review, March-April 1993, p.75.
  • Hansen, Morten T., Nitin Nohria, and Thomas Tierney, "What's Your Strategy for Managing Knowledge", Harvard Business Review, March-April 1999, p106..
  • Heskett, J.L. and L.A. Schlesinger, Et. Al, "Putting the Service-Profit Chain to Work", Harvard Business Review, March-April 1994 p. 164.
  • Kim, W. Chan and Renee Mauborgne, "Creating New Market Space", Harvard Business Review,  January-February 1999, p.83.
  • Luehrmans, Timothy A., Strategy As a Portfolio of Real Options, Harvard Business Review, September-October 1998.
  • MacMillan, Ian C. and Rita Gunther McGrath, Discovering New Points of Differentiation. Harvard Business Review, July-August 1997, p. 133
  • MacMillan, Ian C. and Rita Gunther McGrath, "Discover Your Products' Hidden Potential", Harvard Business Review, May-June 1996, p. 58
  • Mintzberg, Henry, The Fall and Rise of Strategic Planning, Harvard Business Review, Jan-Feb 1994 p. 107.
  • Normann, Richard and Rafael Ramirex, "From Value Chain to Value Chain Constellation: Designing Interactive Strategy", Harvard Business Review, July-August 1993, p. 65.
  • Porter, Michael E., "What is Strategy "What is Strategy", Harvard Business Review, November-December 1996, p. 61
  • Prahalad, C.K. and Gary Hamel, The Core Competence of the Corporation", Harvard Business Review,  May-June 1990, p.79.
  • Rayport, Jeffrey F. and John J. Sviokla, "Exploiting the Virtual Value Chain", Harvard Business Review, November-December 1995, p. 75
  • Rayport, Jeffrey F. and J.J. Svioka, "Managing In the Marketplace", Harvard Business Review, November-December 1994, p. 141.
  • Stalk, George, Philip Evans, and Lawrence E.  Shulmand, "Competing on Capabilities: The New Rules of Corporate Strategy", Harvard Business Review, March-April 1992, p.57.
  • Vishwanath and Jonathan Mark, "Your Brand's Best Strategy", Harvard Business Review, May-June 1997.
  • Whitney, John O., "Strategic Renewal For Business Units", Harvard Business Review, Jul-Aug 1996, p. 84.
  • Yoffie, David B. and Michael Cusumano, "Judo Strategy: Aligning Strategy With the Financial Markets", Harvard Business Review, January-February 1999, p. 70.

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